Anouk van Deurse
Time flies: We have now been operating our services for more than five years around B2B lead generation and telephone market approach. Together with our driven and friendly team of commercial employees and project managers we are daily busy with approaching target markets for our clients with only one goal; new business! We would like to explain more about the origin of FindBusiness.
Sales for organizations in the IT industry
The name ‘FindBusiness’ officially went live in October 2019, but before then we had been approaching target markets for years under the name Venderion, a subsidy intermediary (WBSO, MIT subsidy) for organizations that develop software. This company, founded by six associates, has been a player in the WBSO subsidy market since 2009 and focuses on organizations developing innovative software solutions.
Because of our close communication with our grant clients, we heard a recurring problem crop up more and more often: we have a smart solution, but too few customers! This is why in 2015 Venderion Market Insight was born; a sales organization specifically aimed at companies in the IT industry with long-term and complex sales processes. To be used for, among other things, outsourcing telephone acquisition and B2B lead generation. Our services enabled companies to get in touch with target markets that had not yet been fully identified. Our knowledge of and experience with business and sales processes at organizations with IT solutions enabled us to specialize more in this area.
New company name
In 2019, the decision was made to separate Venderion Market Insight, which was now gaining more and more clients, employees and size, from the also growing Venderion. This split of subsidy and sales branch meant not only a new organizational structure, but also a different phone number, new website and a different company name.
A group app was set up, everyone had input and could think along about our new company name. This name should both reflect our expertise in the field of sales and immediately make clear what clients can come to us for. Many brainstorming sessions and group discussions later, the name FindBusiness was chosen. Because that's what we do, we finden business, together with our customers.
Comprehensive lead generation services
Meanwhile, we have an eventful year behind us, which included a lot of business development, dealing with the corona crisis and great customer projects. We still dedicate ourselves day in and day out to quality lead generation: we put our customers at the right table at the right time.
However, our services have expanded over the years. Lead generation is still central and always will be, but lead generation comes in many shapes and sizes. Cold and warm telephone acquisition, as well as online marketing, SEO and mailings are used to reach our clients' target markets. In addition, through Website Traffic Monitoring identify which prospects are already interested in our clients' services. We can then make targeted follow-up calls to these prospects. Thus finden we business in different ways.