How Do You Reach IT Managers? A Practical Approach to B2B Lead Generation in the IT Sector
Bekijk ook onze aflevering op LinkedIn: B2B Sales Signal #5: Technische buyers willen context, geen features Voor veel softwarebedrijven, IT-dienstverleners, managed service providers (MSP’s), ERP-leveranciers, cybersecuritybedrijven en andere technische B2B-organisaties zijn IT-managers een belangrijke doelgroep. Zij spelen vaak een centrale rol bij beslissingen rondom software, IT-infrastructuur, digitale processen en technologische innovatie. Toch merken we in […]
Why New Business Often Doesn't Get Enough Attention in Account Management
Binnen veel B2B-organisaties zijn accountmanagers een belangrijke motor achter commerciële groei. Zij onderhouden klantrelaties, begrijpen de markt en weten als geen ander welke uitdagingen er spelen bij bestaande klanten. Toch zien we in de praktijk een veelvoorkomende uitdaging: structurele aandacht voor new business krijgt vaak onvoldoende prioriteit. Niet omdat accountmanagers het belang van nieuwe klanten […]
Telemarketing in 2026: Old-Fashioned or Not?
Annabelle Geerdink Increasingly, B2B companies are favoring social media to approach prospects instead of using phone acquisition. For example, LinkedIn automation is one of the channels increasingly used to fill the sales pipeline and calling is less and less popular with the younger generation, among others. Do prospects find [...]
Motivating your sales team: strategies and tips to increase motivation
Annabelle Geerdink Cold calling can be tricky when prospects are not readily available, often leading to a decrease in sales staff motivation. Therefore, it's crucial to properly train your sales team to keep them motivated and respond effectively to potential customers' needs. In this blog, we share strategies and [...]
The power of telephone marketing
Inçi Emanuels In the dynamic world of B2B marketing, companies are using different approaches, such as social selling, account-based marketing and telephone marketing approaches, to get customers. Social selling focuses on using social media to build relationships and deliver value before actually selling a product/service. By building relationships with prospects through social media channels, this can cause prospects to trust the company. In addition, account-based marketing focuses on creating personalized campaigns for specific [...]
Obtaining a quality sales funnel
Inçi Emanuels Within your sales team there will be regular meetings in which various topics are discussed. In order to maintain an overview, it is important to make sure that you do not just stay on the surface but also take the time to go in depth. What does everyone think about the current sales cycle? What does the market your company is in look like? What does the ideal [...]
A day in the life of project leader Moniek
Jikke Pheninckx Moniek is project leader at FindBusiness. As project leader her responsibilities include managing client projects and coaching and managing the commercial employees within her project teams. She is also the first point of contact for some of our clients. In this interview, Moniek talks more about her role as project manager. How are [...]
Do or don't (do): LinkedIn Automation
Anouk van Deurse Automating LinkedIn connection requests and messages is becoming increasingly popular lately. This is for good reason: it can be a great tool for boosting your network, recruiting employees and generating leads, for example. Yet there are drawbacks and challenges to it as well. In this [...]
A guide as a basis for your sales calls
Jikke Pheninckx Our experience shows that when conducting sales conversations, it is nice to set up a number of guidelines for yourself. In this way you avoid having a mouth full of teeth when a prospect gives substantive answers. An important condition of these tools is that they do not turn into a script, [...].