Automating LinkedIn connection requests and posts has become increasingly popular lately. This is for good reason: It can be a great tool for boosting your network, recruiting employees and generating leads, for example. Yet there are also drawbacks and challenges associated with it. In this blog, we take a closer look at the best practices of LinkedIn Automation and explain how we use this tool ourselves to boost our own business and that of our customers.

By LinkedIn Automation we mean the automation of different actions via the LinkedIn platform in order to reach certain (commercial) goals. FindBusiness, as a specialist in the field of targeted telephone market approach, uses LinkedIn Automation as a tool to get new business. However, not all propositions lend themselves to efficient Automation campaigns.

For example, it is very important to have a well-defined target group. If you do not pay enough attention to this in advance, your messages will end up with a contact who has no use for them. This can cause irritation and that is of course not what you want. It is also important that your target group with intended decision-makers is a target group that is generally widely represented on LinkedIn and that you, possibly in consultation with a specialist, can properly frame who the decision-maker is and what they trigger on. If you don't do this, your LinkedIn campaign will probably not achieve the intended results and your Return on Investment insufficient.

It is also very important to give your own LinkedIn profile a good shake-up. After all, the connection requests that are sent give a first impression and it is always essential that the first impression, is a good one. For this reason, a professional appearance of your LinkedIn profile is also very important. We ourselves use the expertise of our partner Linkable. They help think about profile layout, header, profile picture and the content of the automated messages to send out. Of course, the content depends on your exact intended purpose.

After sending the (series of) messages, however, it is important to follow up accepted connection requests by phone! Not every message converts directly into a lead, which is logical and doesn't matter, but it is important to pay weekly attention to follow up with prospects who, for example, indicate ‘not interested in getting acquainted now, but might be in a while. These connections, of course, you'll want to message them again in a few months. Or preferably: give them a call.

That's where LinkedIn Automation and Telephone Marketing come together. LinkedIn Automation is a tremendous way to quickly grow your network and make a first contact, but calling is a lot more personal and with this you often gather more and faster market information to eventually convert your contacts into new customers.

Are you curious yourself about the success rate of a good LinkedIn Automation campaign? Let's connect!